Sunday, November 14, 2010

A great way to get more blog followers

Are you a fitness professional with a blog?

Most likely, you have a few followers already--clients, friends, co-workers.

Here's a great idea--not a new one--but new for me.

Join a blog hop. A lot of the mommy bloggers do it and you should see their follower's list--it's amazing.

If those busy mommies can do it, while changing diapers and getting 2 hours of sleep here and there, you fitness professionals can too.

Here's one I just found. Try it.

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Friday, October 1, 2010

Awesome Sales Tactic - Relevant for Every Generation

I was ridding the house of things we don't use. I came across one of my husband's old books and tried to all-but-give this ugly little book away.

Alas, the book did not go, and somehow, it made it back onto my bookshelf. Thinking it must have magical powers to survive, I fliiped through it. A half a day later and I remember the old saying--never judge a book by it's cover...

The book is How to Have Confidence and Power in Dealing with People, authored by speaker and award-winning salesperson, Les Giblin. It's old, mind you. 1952 I think? Many cultural references are way outdated. (Who calls people sourheads these days?) But the truth in the book is powerful. It was relevant in its time and it's relevant today.

Do you want to improve your sales and reputation? Would you like to sky-rocket your clients' success?


If so, let's dig into Giblin's Triple-A Formula for Attracting People. It has nothing to do with marketing and gambling in the advertising industry. It's much more effective. It involves only two people--YOU and the person you make eye-contact with! We'll cover just one of Giblin's triple-threats today.

SELLING POINT #1: ACCEPTANCE

Have you ever met with a client, and in one first impression, assume a lot--and be pretty spot-on? (Don't lie to me. As fitness gurus, we can all be a little high and mighty when it comes to healthy standards.)


Don't be fooled by your professional facade. The other person knows when he's being measured by some invisible measuring tool. And they'll likely not feel comfortable from the start.

Les Giblin writes on page 60:

The critical, fault-finding type of person, who always see where others fall short and can usually also suggest a remedy, is never going to be stampeded by crowds rushing to be his close friends.

Getting straight to the people's problem isn't the first order of business. Nobody likes a know-it-all!

Strangely enough, the people who accept people, and like them just as they are, have the most influence in changing the other person's behavior for the better.

Change is much easier when we already feel safe to be who we are.



No matter where they're at in life, make the people you meet feel accepted--genuinely accepted; try to see life the way they see it. You'll sell yourself in an instant and you'll have better vision when it comes to solution and lasting change.

Thursday, August 19, 2010

Addressing the Right-Brained Client, part 2: Solutions

In our latest e-mail, we discussed the challenges of certain clients--the creative-type, right-brained people. They're very likable, but working with them can be frustrating, especially when you don't know where they're coming from!

1.) Emotional Roller Coaster -- You may have sold them on your service because of this. Suddenly, their heart isn't in it! How do you get them back on track?

SOLUTION?

Remind them why they hired you! Fitness isn't always easy and it's easy to lose sight of the goal. Paint the picture of their goal again. They need you to do this--often. Whatever you do, don't patronize them. Speak to them intelligently, respectfully but boldly. Be their personal motivator--even in things unrelated to fitness. They'll want you back each and every time.

Also, creative-types are very visual. Have them place a reminder of their goal in some place prominent--like a picture that inspires them. If this isn't enough, give them homework if you have too: have them make a vision board or collage addressing their fitness goals and how it meshes with their other life goals. Fitness isn't a separate component to people's lives. It's a part of their everyday. You know that, but it's hard for some people to see that. Especially if it's a new thing.

2.) Schedule Rebels -- Many right-brained thinkers hate keeping a schedule. It's repressive for them. They like change and the ability to keep things open--so they can change their mind at the last minute. Knowing when to make appointments--and actually keeping them--is difficult. This can wreak havoc to your own schedule and to the prescribed regimen that has your reputation at stake!

SOLUTION?

In some cases, placing boundaries for the client is essential. Put into place a policy for clients who may abuse your tendency towards flexibility. You don't have to be harsh about it, but be firm. Eventually, they're respect it or quit. If they really can't handle one-on-one appointments recommend that they try joining large group classes--so that they're lack of commitment won't harm you! See the solution for #1 if they're having trouble making fitness a real-life priority!

3.) Unrealistic Expecters -- Right brained thinkers often expect marvelous results in a less-than-normal time period. In fact, this is one of their biggest downfalls when it comes to their personal life--they often don't have a good grasp at how much time a task can take and have difficulty pacing themselves in life. They either (1) overwhelm and give-up, or (2) work hard and long only to burn out. How can you help them make realistic goals in realistic time frames?

SOLUTION?

You are the professional here. You know what's realistic and what's not. However, you don't want to kill that determined spark the client has. Ask the client questions. How much time do they really have without compromising other important aspects of their life? Help them realize that (again) fitness is a lifestyle and shouldn't cram out other priorities.

Also, give them real life examples--examples of people who outdo the norm and who are the norm. Work them when their motivation is high but place boundaries. Many times, you will have to pace them. Teach them to celebrate the smallest of goals within their larger goal.

4.) Pleasure-Seekers -- Right-brained thinkers have a soft-spot for anything that gives them pleasure. Unrestrained right-brainers will have a hard time "watching" what they eat and paying attention to the energy-in / energy-out theory. Changing their habits and attitudes will be a real challenge.

SOLUTION?

Rewards and accountability are crucial for right-brained clients. But rewards don't have to be expensive or crazy creative. It could simply be letting the client choose what they get to do during select sessions. Simply put, acknowledging and celebrating client success will encourage them to continue making changes.

As for accountability, don't be a micro-manager of their diet and time, but provide a checklist-like check-up. If they want to change, they will change with their help, but you can't force them to change. If you're too harsh, right-brainers will rebel for spite--even if it's at their own expense.

Be patient and understand that you'll feel like a recording. Give examples of why nutrition and consistent exercise is the key to their goal. It may take a while, but eventually they'll discover the real rewards of healthy eating and regular exercise.

5.) Little Kid Syndrome -- There are those rebellious right-brain thinkers that have a hard time with instruction and doing what they're told to do. How do you get them to respond to your instruction?

SOLUTION?

Sometimes being a personal trainer feels more like being a psychologist. My biggest recommendation for becoming a personal trainer has nothing to do with fitness or nutrition. It's knowing, understanding and learning how to successfully deal with people.

Even though a client may act out like spoiled child, treat them as an adult. Listen to what they're complaining about and verbally, sincerely empathize. Don't try to solve the problem right away. In fact, let them get away with rebelling a time or two and let them choose the course of one session.

But next session, explain why you choose certain routines, the science behind them. Treat them as a professional themselves--without showing off or using big words to make them feel small. Let them decide to make you their fitness coach again. They do need you, but they need to realize that they need you on their own.

6.) Blocked by Boredom -- The author of one of my resources cannot recommend the best time management techniques, because she changes hers so often. Right-brainers lose interest the minute something is not exciting, fun or new. Can you use this to benefit their fitness and nutrition program?

SOLUTION?

Just as time management advice goes, go with what works! And then when it doesn't satisfy--you see signs of boredom or resistance--change it up.

You may not need to change much. You may just do one small thing--like taking their cardio outside. Let them find their inner kid again and feel something new. It may not go with your regular fitness prescription, but as long as it keeps them interested in fitness, it works!

Are you working with right-brained clients? If so, how do you deal with them? Do you have any suggestions for rewards and accountability that doesn't stifle?

Also, is it easy for you to deal with creative-tyupe--maybe you're right-brained too? Or do you have a hard time relating? Let us know what you think. We'd love to hear your feedback!


Resources & Recommended Reading:
Organizing for the Creative Person - Dorothy Lehmkuhl, Dolores Cotter Lamping, C.S.W.
Time Management for Unmanageable People - Ann McGee-Cooper with Duane Trammell
Time Management for the Creative Person - Lee Silber
Clever - Rob Goffee, Gareth Jones

Thursday, July 8, 2010

Addressing the Right-Brained Client, part 1: Challenges

Note: Although this is not a scientific piece, it a refresher on some different traits that you'll find with different clients. The better you understand your clients, the better equipped you are to serve them and help them reach their goals.

Addressing the Right-Brained Client, part 1: Challenges

Do you have a client that can't seem to keep to a scheduled workout program? Maybe he or she changes her appointments around regularly, cancels spontaneously or arrives late consistently, maybe even forgetting something in their gym bag each week--socks, shoes, hair bands, their workout papers!

If you can relate, you may have yourself a right-brained client. They may seem undisciplined and scatter-brained, but this doesn't mean you can call it a hopeless relationship...

What is right-brained thinking?

Well, everyone uses both hemispheres of their brain, but some naturally lean toward using one side more than the other. Those tending to use the left hemisphere of their brain are noticeably analytical. They "feel" last, using logic and rationale to make choices first. They are probably very structured and organized.

But right-brained thinkers? They feel first--analyze last. They're the learn-by-experience model. Many right-brained thinkers can be recognized by some general stereotyping: emotional, passionate, intuitive, fun-loving, creative. Yes, their weaknesses may come off as undisciplined, unorganized and scatter-brained, but if dealt with properly, their weakness can become their strength--especially in their fitness or healthy eating goals!

Let's take a look at some of the stereotypical challenges in dealing with a right-brained client as a personal trainer or wellness coach:

1.) Emotional Roller Coaster -- You may have sold them on your service because of this. But emotions change quickly in everyone. Suddenly, their heart isn't in it! How do you get them back on track?

2.) Schedule Rebels -- Many right-brained thinkers hate keeping a schedule. It's repressive for them. They like change and the ability to keep things open--so they can change their mind at the last minute. Knowing when to make appointments--and actually keeping them--is difficult. This can wreak havoc to your own schedule and to the prescribed regimen that has your reputation at stake!

3.) Unrealistic Expecters -- Right brained thinkers often expect marvelous results in a less-than-normal time period. In fact, this is one of their biggest downfalls when it comes to their personal life--they often don't have a good grasp at how much time a task can take and have difficulty pacing themselves in life. They either (1) overwhelm and give-up, or (2) work hard and long only to burn out. How can you help them make realistic goals in realistic time frames?

4.) Pleasure-Seekers
-- Right-brained thinkers have a soft-spot for anything that gives them pleasure. Unrestrained right-brainers will have a hard time "watching" what they eat and paying attention to the energy-in / energy-out theory. Changing their habits and attitudes will be a real challenge.

5.) Little Kid Syndrome
-- There are those rebellious right-brainer thinkers that have a hard time with instruction and doing what they're told to do. How do you get them to respond to your instruction?

6.) Blocked by Boredom
-- The author of one of my resources cannot recommend the best time management techniques, because she changes hers so often. Right-brainers lose interest the minute something is not exciting, fun or new. Can you use this to benefit their fitness and nutrition program?

Not all right-brained thinkers have every single one of these qualities. This is just a broad overview of the struggles of the mind they might have... And remember, as troublesome as it may seem--especially if you're not a right-brained person, turning them on to your practice and a lifetime of healthy living will be more effective than a t.v. ad! Passion is their thing.

Come back for part 2 as we discuss possible solutions for the challenges. We can help them turn-on to fitness for a lifetime affair.



Resources & Recommended Reading:

Organizing for the Creative Person - Dorothy Lehmkuhl, Dolores Cotter Lamping, C.S.W.
Time Management for Unmanageable People - Ann McGee-Cooper with Duane Trammell
Time Management for the Creative Person - Lee Silber
Clever - Rob Goffee, Gareth Jones

Thursday, June 10, 2010

Pick-N-Choose Fitness Conferences!

In a recent blog I gave eight reasons for why you should attend a fitness-business or personal training conference. (Re-ignite your fire!)

Then I promised to list a few options for the remaining year. (So, if you haven't already attended a great conference in 2010, you can find one, near you!)

Here it is...

7th Annual ISSN Conference and Expo
June 24-26, 2010
Clearwater Beach FL

EMPOWER Weekend Fitness Celebration
June 25-27, 2010
Columbus, Ohio

Perform Better 3 Day Summit - Chicago
June 25-27, 2010
Chicago, Illinois

Total Training Seminars
June 26, 2010
Duluth, Georgia

Yoga Journal Wisconsin Conference
July 8-11, 2011
Lake Geneva, Wisconsin

EMPOWER Weekend Fitness Celebration
July 16-18, 2010
Denver, CO

IDEA World Fitness Convention
August 4-8, 2010
Los Angeles, California

DCAC 2010 International Fitness Conference and Trade Show
August 4-8, 2010
Washington D.C.

2010 Zumba Fitness Convention
August 26-29, 2010
Miami, Florida

Total Training Seminars
September 11, 2010
Baltimore, Maryland

Inner IDEA Conference
September 23-26, 2010
Palm Springs, California

Yoga Journal Colorado Conference
September 19-26, 2010
Estes Park, Colorado

EMPOWER Weekend Fitness Celebration
September 24-26, 2010
Minneapolis, MN

Club Industry Conference
October 6-8, 2010
Chicago, IL

Winning Sports Nutrition 2010: Fueling Fitness and Performance
October 29, 2010
Tucson, Arizona

Total Training Seminars
November 13, 2010
San Diego, California

Yoga Journal Florida Confereence
November 11-14, 2010
Hollywood, Florida

16th MFA Medical Fitness and Healthcare Conference
December 1-5, 2010
San Diego, CA

Now, if all of these option are too far from where you are, there will be great opportunities offered in the early part of 2011. So save up a little extra for the 2011 educational expense... It will be worth it!

*Not all conferences provide CECs for all certifications; please check with your certifying agency first!

Risky Business: Wise or Foolish?

R-I-S-K. Risk! Scarey-scarity-scare!*

We all know becoming an entrepreneur is risky business. You can put a lot of time, money and heart into something that never gives it back. But should that stop a person from taking a risk?

Personal fitness trainers, group exercise trainers and other health and wellness entrepreneurs cannot be afraid of risk. They have to try new things, even when it looks like a climb to the top of Mt. Everest. Speaking from a personal trainer's perspective, isn't that what we expect from our clients?

Take for example the client who doesn't want to try jogging--outright refuses--but envies their neighbor for completing a race. They tell themselves that they can't--they just don't have enough cardiovascular experience. You and I know the truth. They could, but they're just not willing to take the risk of feeling weak, winded or embarrassed--or they don't want to do the work. But you and I know that if they never try, they'll never know their potential as a runner.

The same is with running a business. We have to risk investing a lot and geting back, well, sometimes nothing but a valuable lesson or a grateful smile. But without a multitude of valuable lessons and grateful smiles, you may never really go anywhere. The business becomes lifeless.

Professionally speaking. Take a risk. Take on a new challenge that could grow your business, up your professional value and attract new opportunities. You may not get it right the first time, but with perseverance, patience and the right attitude, you'll learn something each and every time! Every valuable lesson molds the runner within. I mean, sure! It takes some conditioning to run a couple of miles, but with just a little practice and a lot of heart, a novice jogger can reach beyond his or her original goal.

So don't be too scared to move outside of your comfort zone. You can be scared alright. (It will help you stay grounded and know your limit.) But have an open mind; take wise risks with a passionate heart. You'll exceed your potential!

"While one person hesitates because he feels inferior, another is busy making mistakes and becoming superior." - Henry C. Link

*from a family-favored children's book, Bear Flies High

Saturday, June 5, 2010

It's Time to Attend a Fitness Conference

This isn't a blog to sell any one particular seminar, conference or summit. I just want to convince you that investing regularly in yourself and your profession is worth the cost.

How so? Let me count the ways... ;o)

1.) Potential CEC earners - many conferences offer personal trainers the chance to earn additional CECs to help you with your certification renewal. If you know you're going to have to spend money on a CEC course, why not spend a little more and reap other educational and motivational advantages?

2.) Rub shoulders with real movers and shakers. Get ideas that will impact your training style and / or business management.

3.) Meet tons of people who know exactly what you face as a fitness business entrepreneurs and enjoy the comradeship.

4.) Take a break from the ordinary. A long weekend away from it all allows you to hit your own personal refresh button.

5.) Suck up the positive energy. By networking with others and hitting the refresh button, you'll be filled with a renewed interest in what you've chosen as a career. Feel that first-year thrill of being a health and wellness professional again and let your enthusiasm radiate to co-workers and clients. They'll notice a difference.

6.) Learn about new trends and new challenges. It's like watching the weather when you're planning an outdoor picnic. It's much better to be informed of what's in store for your industry than surprised. (Just don't forget to formulate a plan B.)

7.) Challenge yourself. It's easy to slip in the old tried-and-true routine. But when you're face-to-face with other like minded professionals and see some of the stuff they've accomplished, it's a real motivator. Find someone that does something you wish you could and start working on a plan. A personal training who's lost sight of his goals or lost passion needs a new challenge.

8.) Make contact for future what-ifs. Not only can we learn from our new friends, they could be your door-opener for new opportunities.

I'll soon post a blog with a variety of fitness business / health and wellness conferences, summits, etc.. Pick one nearby for better cost-savings, but at the same time, compare the different agendas. It may be worth packing your bags for a plane trip--as long as it doesn't blow the budget.

So, stay tuned, and just one more thing...

While attending conferences don't lose sight of why you're there. You may be enjoying drinks at the hotel restaurant, but remember, you're still "at-work." You can still have fun and remain the fitness professional I know you are! You want to be remembered, but in a positive way.

Have fun! Stay safe. Get excited!