Awesome Sales Tactic - Relevant for Every Generation

I was ridding the house of things we don't use. I came across one of my husband's old books and tried to all-but-give this ugly little book away.

Alas, the book did not go, and somehow, it made it back onto my bookshelf. Thinking it must have magical powers to survive, I fliiped through it. A half a day later and I remember the old saying--never judge a book by it's cover...

The book is How to Have Confidence and Power in Dealing with People, authored by speaker and award-winning salesperson, Les Giblin. It's old, mind you. 1952 I think? Many cultural references are way outdated. (Who calls people sourheads these days?) But the truth in the book is powerful. It was relevant in its time and it's relevant today.

Do you want to improve your sales and reputation? Would you like to sky-rocket your clients' success?

If so, let's dig into Giblin's Triple-A Formula for Attracting People. It has nothing to do with marketing and gambling in the advertising industry. It's much more effective. It involves only two people--YOU and the person you make eye-contact with! We'll cover just one of Giblin's triple-threats today.

SELLING POINT #1: ACCEPTANCE

Have you ever met with a client, and in one first impression, assume a lot--and be pretty spot-on? (Don't lie to me. As fitness gurus, we can all be a little high and mighty when it comes to healthy standards.)


Don't be fooled by your professional facade. The other person knows when he's being measured by some invisible measuring tool. And they'll likely not feel comfortable from the start.

Les Giblin writes on page 60:

The critical, fault-finding type of person, who always see where others fall short and can usually also suggest a remedy, is never going to be stampeded by crowds rushing to be his close friends.

Getting straight to the people's problem isn't the first order of business. Nobody likes a know-it-all!

Strangely enough, the people who accept people, and like them just as they are, have the most influence in changing the other person's behavior for the better.

Change is much easier when we already feel safe to be who we are.



No matter where they're at in life, make the people you meet feel accepted--genuinely accepted; try to see life the way they see it. You'll sell yourself in an instant and you'll have better vision when it comes to solution and lasting change.