The best way to increase business revenue in the personal training industry is to add more clients. Obvious, huh, but besides keeping clients, building relationships and creating automatic referrals, it's important to be flexible enough to add to the clientele. But how, when according to Club Industry Magazine, we'll be facing the same tough economy in 2010 just as in 2009?
If you want to play it safe, listen to ACE's listing of the top 10 fitness trends for 2010... You might find a new niche.
1.) Cost-conscious Workouts (Home and Gyme)
2.) Group Personal Training & Group Classes
3.) Time-efficient Workouts
4.) Exergaming (Ex: Wii Fit / Dancetown)
5.) Baby-boomer-specific Workouts (Exercise designed for aging adults)
6.) Functional Training (Think of the transportability and time-efficiency of suspension-type training where one tool can be used to tone the entire body.)
7.)Health and Fitness Awareness
8.)NCAA Accredited Fitness Certification (Awareness of proper certification)
9.)Specialty Exercise Classes (Anything from mind-body, like yoga and pilates to popular dance and fusion-typeexercise classes)
10.)Use of Fitness Training Tools (Get tech-happy)
Thursday, January 21, 2010
Provide What's Needed; Add More Clients
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